PAUL
SMITH
An exhibition planning and design project for the Paul Smith brand, completed entirely through analog processes. From freehand sketching to detailed model-making, every step was carried out manually, culminating in a 1/4 scale model that served as the basis for the proposal.
A notable highlight of the exhibition is the rabbit installation, which encapsulates the identity of the exhibit and leaves a memorable impression during the opening event. This hands-on approach underscores a commitment to crafting a tactile and authentic representation of the exhibition's vision.
2020
EXHIBITION DESIGN
The Seoul Institute of the Arts, Gyeonggi-Do, South Korea.
Adobe Illustrator, Photoshop, InDesign
Hand Sketching, Maquette Making, Photography