PILATES
STUDIO J
This was a personal project in collaboration with my mom, an interior designer. Together, we worked on the interior design while I extended the project further, starting with the spatial concept and concluding with branding that reflected the identity of the space.
To create a lively and welcoming atmosphere, yellow was chosen as the key identity color. We selected a sans-serif typeface with a unique and dynamic character, complemented by J-script in the background, bringing the logo to life. The posters followed this visual language, blending the vibrant yellow with a brushstroke-inspired aesthetic to maintain a cohesive identity throughout the project.
2021
INTERIOR DESIGN, BRANDING
Pilates Studio j, Seoul, South Korea
AutoCAD
Adobe Illustrator, Photoshop, InDesign